Job Summary:
The Marketing Manager is responsible for developing, implementing, and managing marketing strategies that enhance brand awareness, attract customers, and drive business growth. The role oversees marketing campaigns, market research, digital marketing activities, and brand management while ensuring alignment with the company’s overall business objectives.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies and annual marketing plans.
- Manage and oversee marketing campaigns across digital and traditional channels.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Build and maintain the company’s brand identity and market positioning.
- Manage social media, website content, email marketing, and advertising activities.
- Monitor and analyze marketing performance metrics and prepare regular reports.
- Collaborate with sales and other departments to support business objectives.
- Manage marketing budgets and ensure effective allocation of resources.
- Lead and develop the marketing team to achieve departmental goals.
- Establish relationships with external agencies, media partners, and vendors.
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 6 years of experience in marketing, including at least 2 years in a managerial or leadership role.
- Proven experience in developing and implementing successful marketing campaigns.
- Strong knowledge of digital marketing, branding, and market research.
- Excellent communication, leadership, and project management skills.
- Proficiency in Microsoft Office and marketing analytics tools.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
Skills:
- Strategic Marketing Planning
- Brand Management
- Digital Marketing
- Market Research & Analysis
- Campaign Management
- Budget Management
- Leadership & Team Development
- Communication & Presentation
Languages:
- Arabic: Fluent
- English: Business Proficient (Reading, Writing, and Speaking)